Where do you start? The following guide is an excerpt from my Marketing Strategy certificate. Start with the positioning statement. A positioning statement is a concise description of your target market as well as a compelling picture of how you want that market to perceive your brand.
In addition, you are going to need to develop a summary you can quickly give verbally whenever you are asked what your book is about. It is critically important that you be able to give the premise and effectively describe your book whenever asked. Every contact you have with a curious person-whether in person or by phone or e-mail-is an opportunity for you to sell your book.
At the end of this article, I will give you a template you can use to write multiple summaries from to words. Samples of varying lengths also included at the end.
What is a Summary? A summary is a brief description of your book, and it's filled with excitement and feeling. The summary introduces the main character s and the plot and main conflicts facing them and asks questions or presents quandaries that will pique the reader's interest.
The basic summary is: A summary is not exactly the same as a synopsis.
It's shorter, punchier, and meant to encourage the reader to open the book and dive in. In contrast, a general synopsis is more detailed and is geared toward attracting an agent or publisher.
The summary to which I refer is used after you have contracted your book. Why Should I Write a Summary? Writing a brief narrative description of your book can do a number of things for you.
First, it will help you to consolidate your thoughts concerning what your book is about. It will also allow you to concisely sketch out the details, which will give you confidence any time you need to talk about your book with a fan, at a reading, on the radio, or in written materials.
You can use it on your personal websites, in notices to online groups, and for announcements to chat lists and internet book forums. Most presses and their staff have anywhere from several to scores of books they work on at once.
Anything you can do to provide information and material, especially in the small press realm, is a help. Most publishers do write summaries for use in promotions, for website updates, and for the back cover. But nobody knows your book better than you, and particularly in the early stages before an editor has begun work with your storyit is up to you to have information available.
Don't assume that your publisher will use your exact summary to describe the book. Often the publisher will take what you send and lengthen or abridge it. But your well-written, accurate, and enticing summary can be a help.
Name of Lead Character: You might include where the story occurs, too.STATEMENT IN SUPPORT OF CLAIM VA FORM DEC € OMB Control No. Respondent Burden: 15 minutes Expiration Date: 12/31/ EXISTING STOCKS OF . Powered by eCornell, this site is a great way to stay on pulse with insights from Cornell faculty and thought leaders.
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An excellent sample letter of appeal. Also contains resources with information on the how to write a great letter of appeal.
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